While working on the Emerald Coast Tourism account at Peter Mayer, my team got the chance to brand the area's Gulf to Table movement. As the area is primarily known for its stretches of sugar-white beaches, visitation tends to drop off during the cooler months. We wanted to remind people that the Emerald Coast was a year-round destination for fresh, local seafood and has been appropriately dubbed "The World's Luckiest Fishing Village." The campaign included a logo design, responsive website, print and online banner ads, and even a water-proof "Fishing-and-Eating Guide." Since its launch, the Gulf to Table movement has been embraced by locals and tourists alike. Get a taste of the site here.

 

Shout out to Rebecca Hollis, who worked along side me bringing the campaign to life visually, and Jeremy Miller, who developed the site!

 

+ Campaign Concepting

+ Logo Design

+ Website Design

+ HTML5 Banner Ad Design
+ HTML5 Banner Ad Production

+ Print Design