Winter in Chicago is completely different from winter on the Emerald Coast. I worked with my team at Peter Mayer to highlight this fact and invite chilly Chicago residents to escape to the sunny Emerald Coast with a splashy out-of-home campaign. Using bright colors and vibrant images to contrast the gray skies in downtown Chicago, we aimed to drive awareness of our destination and ultimately visitation to the Destin area. The OOH tactics drove to a landing page developed especially for this campaign and curious Chicagoans. Explore the page here.


Couldn't have made it happen without my team! Copy by Lori Archer-Smith and development by Cyril Celestine.


+ Campaign Concepting

+ Landing Page Design

+ OOH Tactic Design

+ Print Production

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