Audubon Nature Institute -- which consists of a zoo, aquarium and insectarium, all located in the heart of New Orleans -- is the perfect kid-friendly day trip for families visiting the city. While working on the Audubon account at Peter Mayer, we created a campaign that canvased the city. From weather-triggered digital billboards in high-traffic areas to geo-fenced interstitial mobile ads, we ensured our messaging was seen by in-market tourists still trying to fill gaps in their itineraries.
Copy written by Craig Moyer.
+ Art Direction
+ Production & Animation
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